A rallying cry that made a company a team.

CodeScience helps software companies build, launch, and scale products on Salesforce. As a Master PDO—one of only a handful in the world—they’re the team behind apps used by brands like Pepsi, Mazda, Gillette, and GM.

But their brand told almost none of that story. It felt technical, cold, and interchangeable with a hundred other dev shops.

The challenge: how do you make a highly specialized tech consultancy feel human?

We started with the people. The manifesto—“We are methodical. We are visionary. We make your dreams ours.”—became a rallying cry that gave a distributed team a shared identity, not just a new set of brand lines.

The website put faces front and center and shifted the message from “we write code” to “we make your vision real.”

A year after the rebrand, CodeScience was acquired.