Clarity that gets the right people to choose you.
I help founder-led businesses translate nuance into clear signals, so their message lands and the right people lean in.
Brad Gantt Founder, Startwith
Your work is great but your message isn’t landing.
The problem isn’t effort. It’s focus.
Most founders don’t need more tactics or louder marketing. They’ve already tried that. They need clarity they can stand behind.
Clarity that:
sharpens what to say
simplifies decisions
gives customers an immediate sense of “this is for me”
That’s what makes a brand work in the real world.
Get the clarity that finally helps you:
Say what you actually do, without watering it down or hedging
Stop re-explaining your business in every pitch, call, or email
Focus your marketing instead of second-guessing every decision
Attract customers who already get it, before you say a word
No funnels. No tricks. Just clear, honest positioning that holds up under pressure.
Be the lighthouse.
Not the guy with a megaphone.
A lighthouse doesn’t chase ships or shout for attention. It stands steady, cutting through the fog so the right ships know exactly where to go.
That’s what your brand should do too.
Not loud. Not for everyone.
Just unmistakably for someone.
When your message is clear, the right people recognize themselves in it. They think, “Oh. This is for me.”
That’s what we help you build: a clear brand that strips away the noise and says “Here’s how I help” before you ever have to.
The simple path to a lighthouse brand
-
Find What Matters
We uncover what really sets your work apart—the thing your best customers already feel, even if they haven’t quite said it yet.
-
Clarify the Message
We boil it all down to one clear idea—the kind your right-fit people see and think, “Oh, this is for me.”
-
Make it Unmissable
We turn that clarity into copy, visuals,
and a website that the right people can’t scroll past—even if they try.
I’ve been there too.*
You’re trying to explain something real. Specific. Maybe a little hard to pin down. I get it.
I’ve spent 25 years helping brands—from Fortune 500s to scrappy startups—figure out how to stand out without selling out.
How to cut through the noise while still sounding like you.
*Newsflash: I still am!
Tim Leake - Let’s Lightbulb
I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride.
What changes when you start with clarity?
-
The people looking for you, find you
Your message clicks. The right people recognize themselves—and reach out.
-
Every conversation gets easier
You explain less. You connect faster. You spend more time doing your best work.
-
You become unmistakable
No jargon. No generic fluff.
Just the words only you can say.
You didn't start your business to become a marketer.
You started because you saw something worth solving—and had a better way.
But when your work is hard to explain, people miss it.
They don’t see themselves in your message, so they move on.
That’s where I come in.
I don’t help you “find your voice.”
I help you uncover what’s already there.
Then we strip away the noise and shape it into a brand that works like a lighthouse—
clear, unmistakable, and impossible for the right people to miss.
When your brand is clear, it does the heavy lifting before you say a word.
Ready to stop blending in? Schedule a Fit Call
Not quite ready to commit? Here’s a small dose of clarity to use today.
Grab the free guide: 5 website fixes that draw the right people in—and help them say yes. Simple, concrete changes you can make today. No redesign needed.
Client Stories
-
Let's Lightbulb
Tim Leake was already facilitating lightbulb moments for high-performing teams. He just needed a brand that reflected the real impact of his work.
View Case Study → -
The Commons
The Commons helps schools reclaim attention. Not by banning phones, but by facilitating spaces where presence wins.
View Case Study → -
Dead Friends
Dead Friends are friendly—very extinct—companions on a mission to brighten your day.
View Case Study →
Ready to stop being overlooked?
Your work matters.
The people who need it deserve to find it.
You deserve that too.
Let's make it happen.
A short conversation to see if this is a fit. No pitch.