I help good work grow up.
I’m Brad: brand strategist, writer, and designer for funded SaaS and B2B founders who’ve outgrown DIY positioning, patchwork messaging, and websites that can’t keep up.
Before Startwith, I spent years as a Creative Director at top LA agencies building brands for Fortune 200 companies, nonprofits, and startups. Then I co-founded a product business with my wife and learned what branding feels like when the stakes are your own.
I didn’t start this to make things look nicer.
I started this because I kept seeing the same problem: good companies doing meaningful work, but struggling to explain why it mattered in a way buyers could actually connect with. Sometimes the work was strong but the story was muddy. Sometimes the strategy was there but the identity lagged behind. Sometimes the website looked fine, but it wasn’t helping sales do their job.
How I work.
Clear Scope
No surprises, no scope creep, no hidden fees. You'll know exactly what you're investing before we start.
Real Momentum
Short, focused engagements keep us both accountable — so you make actual progress in weeks, not months.
Close Collaboration
You'll have direct access to me throughout. No handoffs, no divided attention. You hire me. I do the work.
The road to here.
I’ve spent most of my career building brands—for Fortune 200 companies, grassroots nonprofits, and startups still figuring it out as they went. I loved the puzzles, the creative challenge, and the feeling when an idea finally clicked.
What I didn’t love was the distance: the endless meetings, the decks nobody read, the work that looked impressive in a portfolio but didn’t actually connect with anyone.
So I left and co-founded a product business with my wife. We spent six years building something that had to work in the real world—where real customers had to understand it, trust it, and choose it.
That changed how I think about everything. The strongest brands aren’t built by adding more. They’re built by stripping away everything that doesn’t matter until what’s left is unmistakably, honestly yours.
That’s what I help people do.
Is this right for you?
This work isn't for everyone, and that's okay. If you need something fast and cheap, there are plenty of good options out there—and I’ll tell you that honestly rather than waste your time.
What I do is best for funded SaaS and B2B founders (and small teams around them) who are ready to get serious about their brand. People who’ve built something real and want the story, identity, and site to finally reflect it.
People who’d rather do it right once than keep redoing it every year.
If that sounds like you, I think we’ll get along well.
Ready to see if this fits?
Start with a free 30-minute Clarity Call. We’ll talk about what you’re building, where you feel stuck, and what you’re trying to change. I’ll share a few thoughts you can use right away, and if it feels like a fit on both sides, we’ll figure out what comes next.