Get a brand that tells the right story. Every time. Everywhere.
You've built something great. But if the right people can't see that, it doesn't matter how good it is.
Most founders are too close to their own work to explain it clearly. I get it. I’ve been there. I help funded SaaS and B2B founders turn a complicated story into a clear brand, a powerful website, and a message your team can actually use — and feel proud of.
You’re great at what you do. Saying it clearly, in a way that resonates, is a different skill entirely.
Most of the founders I work with aren’t unclear about what makes them different. They’re just too close to their product, their category, and their own story to see it the way a stranger (or a skeptical buyer) would. So they have a hard time explaining it to customers, investors… even their own team.
I help you find the language that makes your work relatable to the people it’s meant for. Then we build the visual and verbal identity, and the website, that carries that story consistently into everything you do.
How we can work together.
I keep things simple on purpose. We start by getting clear on the story that actually needs to be told. Then we turn that story into a brand, a site, and a set of tools your team can use with confidence.
BRAND OPTION A
Brand Build
Early Stage
A lean but serious brand build for early-stage teams who need to look credible to customers and investors without overbuilding. We take what we learned in Brand GPS and turn it into the essentials: a clear story, focused messaging, a simple visual identity, and a small site that explains what you do clearly and confidently.
Best for: Seed-stage or just-funded SaaS/B2B teams getting serious about their first real brand presence.
Investment: $9,000–$11,000
STEP ONE
Brand GPS
Strategy Sprint
A focused 90-minute working session to get brutally clear about your story, your buyers, and what your brand needs to do next. Brand GPS is where every project starts, and it stands on its own if you’re not ready for a full rebuild yet.
Best for: Funded SaaS and B2B founders who know something isn’t landing, but aren’t sure whether it’s messaging, positioning, or brand.
Investment: $1,500
BRAND OPTION B
Brand Build
Growth Ready
A full, end-to-end engagement for teams who’ve found traction and now need a brand and website that can keep up. Strategy, messaging, identity, and a 5–7 page marketing site, all built as one coherent system instead of a pile of disconnected assets.
Best for: Funded SaaS and B2B companies with a working product and real customers.
Investment: $16,000–$18,000
Recent work with SaaS and B2B teams.
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CodeScience
A rallying cry that turned a company into a team.
CodeScience had deep Salesforce expertise but a brand that felt cold and interchangeable. We built a clearer story, a more human identity, and a website that shifted the message from “we write code” to “we make your vision real.”
View Case Study → -
Invisory
How we lifted a SaaS startup above the cloud.
In a category full of blue logos and empty buzzwords, Invisory needed to stand out without losing credibility. We positioned them as the strategic partner pointing companies toward growth and built a brand to match.
View Case Study → -
Iceberg RevOps
How we made what’s hidden the hero.
Iceberg needed to explain RevOps in a way executives could grasp and remember. We turned the “below the surface” metaphor into both the strategy and the identity, making invisible infrastructure feel essential rather than technical.
View Case Study →
What clients say.
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![A bald man with glasses and a beard, wearing a black jacket, faces slightly to the right with a raised eyebrow and a confident expression.]()
“I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”
Tim Leake - Let’s Lightbulb
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![A woman with long brown hair smiling at the camera, wearing a black blazer over a light purple top, against a plain white background.]()
“It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”
Shannon Godfrey - The Commons
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![Close-up of smiling middle-aged man with glasses, bald head, in an outdoor setting with green foliage background, wearing a colorful plaid shirt.]()
“There are so many reasons I keep working with Brad, but the largest one by far is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding of the target audience, even if it's different from mine. This creates a productive collaboration focused where it should be: on effectiveness.”
Ed Chambliss - American Memory Loss Foundation -
![A smiling man with short dark hair, wearing a black jacket, sitting in a room with a window and a green landscape visible outside.]()
“We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”
Will Fendon - Fendon Properties
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![A woman with short, curly brown hair smiling outdoors, wearing sunglasses on her head and a blue jacket.]()
“Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately.”
Nancy Hirshberg - The Crossroads Initiative
Who you’re working with.
I spent more than 20 years as a Creative Director at top LA agencies, building brands and campaigns for Fortune 200 companies. Then I co‑founded a product business with my wife and spent six years building something that had to work in the real world, where customers had to understand it, trust it, and choose it.
Now I bring that mix of big-brand rigor and founder empathy to funded SaaS and B2B teams who need their story, identity, and site to finally catch up to what they’ve built.
Is Startwith right for you?
This work isn’t for everyone, and that’s okay.
If you need something fast and cheap, there are plenty of good options out there, and I’ll tell you that honestly rather than waste your time.
What I do is best for founders and small teams who are ready to get serious about their brand: funded SaaS and B2B companies who have built something real and now need the story, identity, and site to catch up. People who would rather do it right once than keep patching the same problems every 12 months.
If that sounds like you, we’ll get along well.
Some stuff you might find useful.
It starts with a 30-minute Clarity Call.
We’ll talk about where you are, where you’re trying to go,
and whether this feels like the right fit.