Be a lighthouse, not a megaphone.

Create a clear, compelling brand the right people can’t miss.

A man with dark, styled hair and glasses, smiling with his arms crossed, wearing a black t-shirt with a chest pocket, standing against a textured wall.

You’re great at what you do. So why is it so hard to get noticed?

Your work matters. But when it's not clearly explained, people don't recognize themselves in it. They scroll on past. Even when it's exactly what they need.

You don't need to be louder. You need to be clearer.

I help create the clarity that makes connection effortless.

What makes a lighthouse brand work?

A lighthouse doesn't shout at everyone. (That would be weird.) It sends a clear, focused signal into the dark and fog so the people looking for it can find their way.

Your brand works the same way: we get super clear on who you serve, the problem you solve, how you solve it differently, and why that matters to them.

Then we make that signal impossible to ignore.

It's not about dumbing-down your work. It's about clarifying your message. So the right people recognize it immediately.

The result: A brand that attracts the people who need you, without chasing everyone else. Whew!

A middle-aged man with a bald head, gray beard, and glasses looking to the side. He is wearing a dark sweater and a navy blue shirt underneath, with a plain white background.

Tim Leake - Let’s Lightbulb

I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's structured process made sure we didn't drop anything, and his high bar and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.

What changes when your brand is clear?

Instead of:

  • Explaining what you do on every call

  • Attracting tire-kickers who don't get it

  • Watching ideal clients choose competitors

You get:

  • Inquiries from people who already understand your value

  • Conversations that start with "I love what you're about"

  • The satisfaction of being recognized for what makes you different

How we get there.

  • ❶ Uncover

    First we’ll dig deep to uncover the essence of your business—your values, voice, and vision—and why that matters to your audience.

  • ❷ Shape

    Next, we turn that clarity into strategy, messaging, and visuals that feel true, look great, and connect with the people who matter most.

  • ❸ Share

    Now for the fun part. You’ll leave with the tools, words, and direction you need to show up with purpose, and get noticed by the people you’re here to serve.

SEE THE FULL PROCESS

Client Stories

  • Laptop on a concrete surface displaying a website about a framework for improving company speed, featuring a man holding a sign with the framework's name on it.

    Let's Lightbulb

    Tim Leake was already facilitating lightbulb moments for high-performing teams. He just needed a brand that reflected the real impact of his work.

    View Case Study →

  • Business cards for The Commons featuring contact information and logo with a person icon in a yellow and blue design.

    The Commons

    The Commons helps schools reclaim attention. Not by banning phones, but by facilitating spaces where presence wins.

    View Case Study →

  • Colorful posters on a perforated wall with a blurred person walking by. The posters display motivational quotes about the future and building, with logo of Autodesk at the bottom.

    Autodesk

    Autodesk dominated the design world for decades. But market leadership had turned into inertia—and innovation was slipping away.

    View Case Study →

SEE MORE WORK

Ready to stop blending in?

Your work matters. The people who need it deserve to find it. You deserve that too.

Let's make it happen. 🤝

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